Does every company need a .COM? Or does an organization need a .ORG? What if your company is an organization, or your organization is a company? In any case, it’s not always clear which extension is best. Domain extensions may seem like an afterthought, but they can say a lot about your website — and … Read more
WordPress development work for agencies can be competitive at the best of times. It requires supreme efficiency and consistency across multiple client projects. Regardless of how seasoned you are as a developer, managing an entire portfolio of custom themes and plugins still needs perpetual effort when it comes to workflow streamlining. Enter wp-scripts: a powerful … Read more
Email marketing is one of the most effective channels at your disposal, with an average ROI of $42 for every dollar spent. However, you can’t leverage email campaigns effectively if no one sees your emails. It might seem obvious, but spam folders are a serious threat to the success of any marketing campaign. To make sure … Read more
If a typical WordPress site is like a single storefront, a WordPress multisite network is an entire shopping complex: each site operates as an independent entity yet benefits from centralized management and shared resources. WordPress multisite network management can be a headache unless you have a solid hosting infrastructure as the foundation. This article explores … Read more
When registering a new domain to the domain name system (DNS), you have so many options. You need to decide which domain name to choose, where to host your website, and what features you require. Unsure of how to buy a domain name? It’s not a difficult process, but you might be wondering why you’d … Read more
Creating a reverse proxy of the website may seem like a simple task that any experienced WordPress developer or business owner with some technology experiment can manage. With tons of tutorials and open source tools available online, it is easy to underestimate the complexities involved. But setting up a reverse proxy is often more complicated … Read more
When you “ping” an IP address, you’re basically asking a computer, “Hey, are you getting this?”. Ideally, there should be a response. If there isn’t, there might be something wrong with your connection or with the server itself. Learning how to ping an IP address is easy. In fact, you can do it with a simple … Read more
For WordPress agencies, success is not just about building beautiful, functional websites. It’s also about ensuring the websites stay up, running, and secure 24/7. Since most agencies aren’t hosting providers themselves, they rely on third-party hosts to keep their client sites live and functional at all times. This is where 24/7/365 support by humans becomes … Read more
A fully qualified domain name or FQDN is the complete URL of a certain site or server. Using a site’s FQDN is often more reliable than using its IP address or, in some cases, its partially qualified domain name. For example, let’s say your company website’s URL is “yourcompany.com.” If you were hosting an email … Read more
Website as a Service (WaaS) is transforming how agencies deliver websites. In fact, many agencies have learned that by offering affordable, subscription-based websites — with bundled hosting, maintenance, and support — they can meet clients’ needs without charging high upfront costs. WaaS doesn’t just benefit clients, however. It also opens up a scalable, recurring revenue … Read more